The three owners of this new corporate headquarters tower wanted a dynamic presence for their new building, whether it was viewed from the streets of Camden or across the river from Philadelphia.

Taking a cue from the design of the façade, the CBB design integrates horizontal bands of bright, direct-view RGBW LED fixtures into the curtain wall at each floor. The placement of these fixtures emphasizes the east and west façades, which are oriented toward the primary views. Wrapping the lines around to the north and south façades ensure the tower’s visibility from any angle.

A DMX control system allows for endless programming opportunities. Whether the choice is solid colors, striped effects, or animated displays, the lighting design enables the building owners to commemorate any holiday or special occasion.