330 HUDSON STREET LOBBY
New York, New York
This entry to a 1910 warehouse building is re-imagined as a modern, minimalist lobby with an LED media art installation that wraps around its perimeter.
The inverted white LED coves reinforce the architectural aesthetic and create glowing lines that softly illuminate the limestone surfaces. The effect is a carefully modulated background that does not overpower the media walls.
CBBLD designed the lobby’s lighting to complement and actively respond to the exhibit panels. The media art’s control system senses the image color and in turn informs the color and intensity of the architectural lighting. Together, the architectural lighting and media art create a rich, novel experience.